It’s not video. It’s not radio. It’s, um… Vadio?

mcacciatore — Sun, 14 Dec 2008 15:14:52 +0000

Let’s see. We’re in a strange economy. Ad dollars are evaporating. There’s a seismic shift to all things digital.

I know, let’s create a new medium.

Sort of.

I call it Vadio. And the idea is simple. Re-purpose radio by animating it into engaging video to play online.

I’ve done several so far and you can see them at: the2ofme.com or just click on the word Vadio on the blogroll to the right.

It’s not every day you get to create a hybrid medium, so I’m pretty psyched about this. It’s really a reflection of what’s been happening to me over the past few years - a morphing of old school and new school.

Thanks for reading.